FILM

Associations
John Smith, 1975, UK, 16mm, 7'

Images from magazines accompany a spoken text taken from Word Associations and Linguistic Theory by the renowned psycholinguist Herbert H. Clark. By cleverly using the ambiguities of the English language, language is set against itself. The connections, often humorous, have a disorienting effect on the process of creation of meaning. Depending on the viewer’s point of view, image and work together (or against) each other to create (or destroy) meaning.